The Anatomical Chart Company had just been acquired by international healthcare conglomerate Wolters Kluwer Health when we first began to work closely with their Philadelphia office to market catalogs of their product through Wolter Kluwer channels. We helped them by designing a series of quarterly direct to consumer mail pieces that utilized a catalog approach to market and sell their products. Each quarter the catalog was mailed to their lists with different covers and the same insides. This effectively controlled costs but introduced a different aspect through that cover each quarter. The catalog was a totally new design featuring key products in certain areas, making it easy for recipients to find the products they were looking for. This was done to keep current with constituents and customers while remaining top of mind. You can see here sample covers and interior spreads from this campaign.