Each year, pharmaceutical publishing giant, Advanstar Communications produces Media Planning Guides for seven of their publications in the healthcare industry. Applied Clinical Trials and Pharmaceutical Executive were two of these premiere publications. We were hired to produce the 2009 Media Planning Guides for each publication which consisted of multi-page over-sized brochures stitched into pocket folders. In addition, 2 freestanding items were hand inserted into the pockets of each folder – the 8-page gatefold editorial calendar and the rate card for each publication.
Advanstar Communications has since been acquired by London based UBM, an international corporate events management firm.
